Sam White is the CEO and Founder of The Freedom Services Group in the UK and of Stella Insurance for women in Australia. During the interview, we talk about how Sam went from a naughty (she says not so!) school girl to a woman running insurance businesses that turned over £23 million last year!

We have a great discussion talking about her career path, women in business, female founders, and funding and how we all need to make it change for the better.

Stella is a new car insurance product especially for women, with lower premiums because statistically, women have fewer accidents! It was launched in Australia in July 2020.

This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to

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